The RIION Campaign - relaxing is in our nature!, Spa World

Spa World’s RIION campaign (“Relaxing Is In Our Nature”) brought joy, humour, and heart to spa marketing—featuring families, nature, and playful animals to celebrate the connection and wellbeing that water brings. Designed to build brand awareness and educate consumers, this video-led campaign successfully boosted engagement across Australia and New Zealand, proving the power of creative, digital-first storytelling in the spa industry.