Brand Launch Campaign, ACT Pools

Launching a new pool brand in a competitive market is no small feat. Through bold branding, scroll-stopping social content and a data-driven digital strategy, ACT Pools rapidly built awareness and trust in the Canberra region. The campaign generated 397 enquiries, reached over 376,000 people on social media and helped deliver more than 50 pools in its first year—establishing ACT Pools as a standout new player in the local pool industry.