2026
NZ
Marketing Campaign Award
Gold winner
Marketing Campaign Award, NZ
Hot Spring Spas T20 Black Clash, Hot Spring
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The Hot Spring Spas T20 Black Clash campaign demonstrated the power of "sportainment" over traditional retail campaigns by placing the spa and wellness category within a nationally loved entertainment event. This association connected spas with recovery, relaxation and social connection, delivering broader awareness, deeper engagement and stronger cultural relevance than conventional retail-led marketing.
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