Serena Howard, Ultimate Pools

Serena is the strategic leader behind the Ultimate Pools flagship store. An expert in hydraulics and water chemistry with multiple IRL certifications, she blends high level technical knowledge with elite retail management. Serena recently spearheaded the total rebranding of our retail presence, including the launch of exclusive in house product lines. Her dedication to operational precision and her ability to lead a premier retail environment make her a standout candidate.